The broadcast trap: “Tickets are live, buy here, Reply STOP to opt out” announces itself as a robot, and prospects tune out. A billboard doesn’t start a conversation, and neither does a blast. The EventCon way: start a real conversation, answer the questions that block the purchase, and send the ticket link when they’re ready.

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What you need

  • A line that can reach your leads. Use Inbound if they text you first from ads, or Two-Way or Shared if you text them first. See Buy a line.
  • An AI agent whose goal is ticket purchase
  • A contact list of warm leads: people who registered interest, joined a waitlist, or attended before

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The play

1

Set the agent's goal to the sale

In the agent brief, set success = ticket purchased and add the ticket link. List each ticket tier with its price and what’s included, so the agent can recommend the right one.
2

Arm it for the top objections

The most common ticket objections are price, timing, fit, and “I’ll decide later.” Give the agent an honest answer for each one, such as a payment plan, the early-bird deadline, who the event is for, or what they’ll miss.
3

Open with a question, not a link

Send a short, personal opener through Outreach, or let inbound leads text you first through Ads to iMessage.
4

Recommend, then send the link

Have the agent ask one or two questions (“Coming solo or bringing your team?”), recommend a tier, and then send the ticket link.
5

Follow up once, warmly

Turn on Follow-ups so leads who go quiet get one friendly nudge, not a barrage.

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Example conversation

Group buyers, sponsors, and VIP-package questions are worth a human. Tell your agent to hand those off, then pick them up in the Inbox.