Many potential attendees drop off at checkout. A generic “Items in your cart. Buy now: bit.ly/tix. Reply STOP to opt out” text rarely brings them back. A personal message that asks what held them up often does.

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What you need

  • A Two-Way line, because you’ll be texting first. It can reach up to 50 new contacts a day. See Buy a line.
  • The abandoned checkouts’ names and phone numbers in Contacts, collected at checkout with their consent to be texted
  • An agent briefed specifically for checkout recovery

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The play

1

Brief a recovery agent

Duplicate your sales agent and change its goal to completing the purchase. Add:
  • The most common reasons people stall: price, VIP vs. general admission, dates, refund policy
  • The checkout link
  • Any honest incentive you’re willing to offer, such as a payment plan or an early-bird deadline
2

Reach out while it's fresh

Contact people soon after they abandon, while the event is still on their mind. Lead with help, not pressure:
3

Answer the real objection

Let the agent find out what stopped them and answer it directly, then resend the checkout link.
4

Stop when they say no

If they’re not interested, the agent should thank them and stop. One genuine conversation beats three reminders.
Only text people who gave you their number and agreed to be contacted, and honor any request to stop. See Messaging best practices.